POST SUCCESS
PROJECT
THE POST SUCCESS PROJECT

You achieved the life you were supposed to want.

You worked hard. Built the business. Got the career. Took the promotions. Made the money. Changed your body. Bought the things. Got the relationship.

Or whatever thing you thought would finally make you happy.

And yet, somewhere underneath it all, something still feels missing.

So of course, you tried getting more.

But... have you thought, maybe there's another way?

Explore membership · £49/monthSee the other way
A man at a mountain summit looking across a vast valley
THE PSP MEMBERSHIP

The complete
Post Success Project

  1. 01

    All 12 modules and workbooks

    Work through the modules at your own pace.

  2. 02

    The PSP community

  3. 03

    Your questions answered by Wayne

  4. 04

    A two-hour group coaching call every week

  5. 05

    25% off personal coaching for members

THE EMPTY PEAK

What happens when you finally get the thing?

You get the promotion. The money. The body. The relationship. The thing you were convinced would finally make a difference.

And for a while, it does.

It feels good. Sometimes, really good.

Then it becomes normal.

And almost without noticing, the finish line moves again.

So you keep going. Eventually you'll reach enough... right?

BUT...

How much money is enough?

How lean, strong or attractive is enough?

What relationship will finally be enough?

How much status, recognition or approval is enough?

How much more do you need to achieve before you finally feel like you've made it?

Maybe the question isn't how you get more.
Maybe it's time to start asking better questions?

Explore membership · £49/month

“There have been many times when I’ve found myself doing mental gymnastics — overthinking how to become successful, how to live a happier life, or how to become the person I want to be. After a conversation with Wayne, I always come away with a clearer perspective, feeling realigned and knowing what I need to focus on.”

— Ethan Taylor (Sales Manager)

WHAT IF YOU’RE LOOKING IN THE WRONG PLACE?

A man weighed down by bags carrying symbols of achievement

You’ve spent years trying to fill that feeling that something is missing.

So you looked in the obvious places: more money, more success, a better body, the right relationship, more freedom, more approval.

And sometimes it worked. For a while.

But sooner or later, that feeling came back. So you went looking again.

More. More. More.

And after years of chasing, proving, improving and trying to become enough?

You’re fucking exhausted.

Because the whole search starts with one assumption: something is missing.

So before we look for another answer, who is doing all the searching — and why?

MEET THE EGO

Successful. Attractive. Strong. Good. Impressive. Respected. Lovable. Or whatever your particular version looks like.

The part of you that learns to measure itself against its own made-up metrics, against other people and the world around it. Then it has to protect this identity at all costs — including your own wellbeing.

And now the real you can't feel okay because it's carrying mountains of shit around all day about who you need to be.

It's not bad. It's not the enemy. It's just trying to keep the character safe — and because it's the false self, it's always looking for evidence to prove itself.

That’s the little bugger we’re going to start noticing.

A man holding an ivory mask below his face

“He has a unique way to bring across what’s holding you back in a way that seems so simple and obvious. Yet we’re completely blind to it — quite a skill.”

— Paul Steebles (Entrepreneur / Coach)
THE STORY

Before you knew who you were, the world started telling you.

Family. Friends. School. Culture. Advertising. Social media. Every experience along the way.

You learned the story.

What success looks like. What attractive looks like. What a good life is supposed to be. All the things you need to be happy.

You built the character.

The successful one. The attractive one. The funny one. The tough one. The spiritual one.

You started believing it was you.

And got very good at playing whatever character seemed most likely to make you safe, lovable, respected or enough.

The car. The watch. The job. The body. The relationship. The world gave everything meaning and value — and we used those meanings and values to build our sense of self.

And somewhere along the way, the story started feeling like reality.

And it got serious.

We forgot to play.

THE COSTUME

Different century. Different costume. Same game.

Conceptual photograph of elaborate historical court dress

A few hundred years ago, status had a very different dress code.

We look back and think: what were they wearing?

But what makes you think you're not wearing a costume too?

We're living inside the culture that gave us our meaning. And boy, do we lap it up...

How much is a status symbol worth without the meaning?
The Lamborghini. The Rolex. The Louis Vuitton. Whatever yours happens to be.And what does owning it say about you?

Own it. Enjoy it. Play with it.

But what is the price of needing the costume to mean something about you?

More freedom. Less chasing.

Freedom doesn't mean leaving the game. It means finally being able to play.

The outcomeThe cycle of moreWhat changes
FreedomThe cycle of moreAlways looking for more money, a better body, the right relationship or the next achievement to finally make you happy.What changesYou see through the made-up rules that keep you chasing more. You can want the money, body, relationship or success without needing it to finally make you happy.
EnjoymentThe cycle of moreThe thing you wanted feels good. Then it becomes normal, and the finish line moves again.What changesYou stop making life a waiting room for the next achievement. Enjoy what you have. Go after what you want. Remember to play.
Emotional intelligenceThe cycle of moreComparing your money, car, body or relationship. Getting caught up in jealousy, defensiveness or someone else’s opinion.What changesYou recognise the comparison, jealousy or defensiveness as it happens. You can see the reaction without making it who you are, and respond without automatically acting it out.
ChoiceThe cycle of moreFeeling driven to keep pushing, proving and improving, even when you’re fucking exhausted.What changesYou understand what is driving you. You can question the pressure, choose your next move and stop treating every thought as an instruction.
How awareness, emotional intelligence and choice support this

More awareness. More intelligence. More choice.

The aim is simple: to help you understand yourself more deeply and respond to life with greater awareness and choice.

01

Emotional Intelligence

A clearer understanding of your emotions, reactions and patterns.

02

Self-Awareness

Greater awareness of the beliefs, meanings and behaviours shaping your experience.

03

Choice

More space to choose how you respond, what you believe and how you want to live.

Explore membership · £49/month
THE OTHER WAY

I'm not here to give you a better costume.I'm giving you your freedom back.

I'm not here to tell you what you should want, how much money you should make, or what your relationship should look like. That would just be another set of ego rules.

I'm going to help you see all the made-up shit that currently has you trapped in a cycle of more.

01

Awareness

Notice the stories, meanings and identities you've mistaken for you — and what they're telling you that you must be, do or have to be okay.

02

Acceptance

Don't make any of it wrong. Your ego doesn't need fixing. Your ambition isn't bad. See what's there without turning yourself into another project.

03

Choice

Once you can see what's driving you without automatically obeying it, you get something you didn't have before: a choice.

Make the money. Build the business. Leave the business. Get the body. Have the relationship. Buy the bloody Lambo. Change your mind next Tuesday.

Freedom doesn't mean leaving the game. It means finally being able to play.

Explore membership · £49/month
An unburdened man walking along an open coastline

“Wayne helped me to step back, look at things from a different perspective and recognise where I needed to shift my focus. He supported me to turn that clarity into practical, achievable steps.”

— Louise Partridge
SO... WHAT DO WE ACTUALLY WORK ON?

We get curious about what's quietly running the show.

Why does it matter?

Why does the promotion matter so much? What does having that body say about you? Why can someone's opinion ruin your day?

What are you protecting?

What happens if you stop pushing? Who are you without the business, relationship, money or status?

Then notice.

You catch the ego in the act. Instead of automatically believing every thought or obeying every fear, you can see what's happening.

Your ego doesn't disappear. It just doesn't have to run the show anymore.

You'll still judge, compare, get jealous, defensive or insecure sometimes. The difference is you can see it without identifying with it.

Notice it. Smile at the drama. Give the ego a big hug. Get back to living.

Because your ego was never the enemy.

Nothing was ever missing. My job is just to help you remember.

This is for you if...

  • You've achieved things you thought would make you happy and you're still wondering what's missing.
  • On paper life looks good, but something still doesn't feel right.
  • You're tired of believing the answer is always the next thing.
  • You want to keep ambition, success, relationships and nice things — but know you don't need them to be okay.
  • You're willing to question yourself and laugh at yourself occasionally.

This isn't for you if...

  • You want someone to tell you how to live your life.
  • You want another formula for becoming the best version of yourself.
  • You want a coach to agree with everything you already believe.
  • You're looking purely for tactics to make more money, become more productive or achieve the next goal.
Wayne Farmer, founder of Post Success Project
MEET WAYNE FARMER

Founder of Post Success Project.

I’m Wayne Farmer, founder of Post Success Project.

For more than a decade, I’ve been fascinated by what makes us happy, what drives us, and how the beliefs we hold about ourselves shape the lives we create.

I’ve read over 250 books across psychology, relationships, business, investing, coaching and personal development, and invested tens of thousands of pounds in coaching, programmes, courses and retreats.

My exploration has taken me through unconditional love, A Course in Miracles, Landmark, Christianity, Buddhism, Buddhist temples and 10-day silent Vipassana retreats, alongside many other approaches to personal development and self-inquiry.

My approach draws on non-dual principles, particularly A Course in Miracles, alongside ideas and practices with similarities to Socratic questioning and shadow work — questioning what we assume to be true and bringing the beliefs, identities and patterns operating beneath the surface into awareness.

Alongside that exploration, I’ve spent years applying these ideas to business, money, fitness and relationships, while experiencing the work from both sides through being coached and coaching others.

Post Success Project is the culmination of that journey.

HOW I GOT HERE

I've spent most of my life building different versions of me.

As a kid, I was the tough, cheeky, anti-authority one.

Then high school changed everything.

I developed a painful knee condition, stopped exercising and gained a lot of weight. One comment about my body suddenly made appearance mean something it hadn't meant before.

I became obsessed with my weight, stopped eating and developed anorexia and body dysmorphia. Within around a year I went from roughly fourteen stone to six and a half.

But I was still trying to maintain the old tough identity.

Then a younger boy at school started taking the piss out of me.

The character said I had to fight him.

Reality said I was weak, exhausted and terrified.

I chose the character.

And I lost spectacularly.

That was probably my first ego death.

The identity collapsed, and I had no idea what to replace it with.

I became shy, anxious and deeply self-conscious.

At eighteen, I moved to Magaluf partly because nobody there knew that version of me.

Then I discovered ecstasy and cocaine.

Suddenly I was confident. Social. Fearless. Talking to women. Full of life.

I fucking loved that guy.

Because he was everything the shy version of me wasn't.

And I became addicted not only to the drugs, but to who they allowed me to be.

Eventually that lifestyle became unsustainable and I quit.

Then all the pain I'd been avoiding came back.

So I did what seemed sensible.

I got a girlfriend and tried to get rich.

That search took me into sales, property, business, money, cars, fitness, women and success.

And eventually, things started working.

Nice car. Good shape. Money. Women. Business.

But I was working harder than ever — and I was more miserable than ever.

What do you do when you've done everything you thought would be the answer... and it isn't?

Get more?

Or change the philosophy?

That question changed everything.

I stripped almost everything away and started questioning the identities, meanings and rules I'd spent my life building.

I learned that I could still enjoy the things I once used to prove who I was.

Cars. Business. Fitness. Relationships. Different characters.

I just didn't need any of them to be me.

That's freedom to me.

Play full out. But remember, it's not you.

“What I value most is how safe he makes it to be honest: I can share my fears and my messiest parts and know he'll hold them with real wisdom and care. His feedback has pushed me to become my best self, always rooted in love rather than pressure.”

— Dani Needham (Community Builder)
THE PROGRAMME

Twelve modules. Your life is the laboratory.

Each module gives you something new to notice, explore and test in your own life. What you uncover becomes the material we work with together.

Explore the 12 modules →
CLIENT STORIES

People who have actually worked with me.

Different people. Different situations. The common thread is greater honesty, clarity and choice.

“Wayne is one of the hardest-working, most disciplined people I know — and he brings that same dedication to helping others grow. What I value most is how safe he makes it to be honest: I can share my fears and my messiest parts and know he'll hold them with real wisdom and care. His feedback has pushed me to become my best self, always rooted in love rather than pressure. He has a genuine joy for this work, and it's contagious. Knowing Wayne has genuinely made my life better, so thank you, Wayne!”
Dani Needham (Community Builder)
“Wayne is a fantastic coach and mentor. I’ve worked with him both for personal coaching and relationship coaching. His approach is kind and caring, and he has a unique way to bring across what’s holding you back in a way that seems so simple and obvious. Yet we’re completely blind to it, quite a skill. I highly recommend Wayne, he’s one of those rare finds in a coach & mentor. You’re in safe hands.”
Paul Steebles (Entrepreneur / Coach)
“I’ve been coached by Wayne for the past two and a half years, and honestly, it’s been one of the best periods of my life. Wayne is incredibly understanding, patient, and genuinely cares about helping you become the best version of yourself. There have been many times when I’ve found myself doing mental gymnastics — overthinking how to become successful, how to live a happier life, or how to become the person I want to be. After a conversation with Wayne, I always come away with a clearer perspective, feeling realigned and knowing what I need to focus on. Wayne has also helped me work through difficult experiences from my childhood. He has a great ability to look at situations logically, give practical advice, and help you actually implement changes that improve your life and produce real results. What I value most is that Wayne doesn’t just tell you what you want to hear. He helps you understand yourself, challenges your thinking when necessary, and gives you the tools to make better decisions. I genuinely feel like I’m a different person compared to when I first started coaching with Wayne, and I’m incredibly grateful for the impact he’s had on my life. I couldn’t recommend him highly enough.”
Ethan Taylor (Sales Manager)
“I have been supported by Wayne through coaching both as a couple with my partner and individually. From the start, he created a relaxed, supportive and non-judgemental space where I felt comfortable being open and honest. Wayne helped me to step back, look at things from a different perspective and recognise where I needed to shift my focus. He supported me to turn that clarity into practical, achievable steps that helped me move closer to my goals. I really valued Wayne’s approach and the support he gave me. I would happily recommend him to anyone looking for a coach who listens, helps you make sense of where you are, and supports you to move forward with greater clarity and confidence.”
Louise Partridge
THE PSP MEMBERSHIP

The complete
Post Success Project

  1. 01

    All 12 modules and workbooks

    Work through the modules at your own pace.

  2. 02

    The PSP community

  3. 03

    Your questions answered by Wayne

  4. 04

    A two-hour group coaching call every week

  5. 05

    25% off personal coaching for members

THE INVITATION

Ready to get started?

All 12 modules, community, questions answered by Wayne and a two-hour group coaching call every week.

Explore membership · £49/month