Founder of Post Success Project.
I’m Wayne Farmer, founder of Post Success Project.
For more than a decade, I’ve been fascinated by what makes us happy, what drives us, and how the beliefs we hold about ourselves shape the lives we create.
I’ve read over 250 books across psychology, relationships, business, investing, coaching and personal development, and invested tens of thousands of pounds in coaching, programmes, courses and retreats.
My exploration has taken me through unconditional love, A Course in Miracles, Landmark, Christianity, Buddhism, Buddhist temples and 10-day silent Vipassana retreats, alongside many other approaches to personal development and self-inquiry.
My approach draws on non-dual principles, particularly A Course in Miracles, alongside ideas and practices with similarities to Socratic questioning and shadow work — questioning what we assume to be true and bringing the beliefs, identities and patterns operating beneath the surface into awareness.
Alongside that exploration, I’ve spent years applying these ideas to business, money, fitness and relationships, while experiencing the work from both sides through being coached and coaching others.
Post Success Project is the culmination of that journey.
I've spent most of my life building different versions of me.
As a kid, I was the tough, cheeky, anti-authority one.
Then high school changed everything.
I developed a painful knee condition, stopped exercising and gained a lot of weight. One comment about my body suddenly made appearance mean something it hadn't meant before.
I became obsessed with my weight, stopped eating and developed anorexia and body dysmorphia. Within around a year I went from roughly fourteen stone to six and a half.
But I was still trying to maintain the old tough identity.
Then a younger boy at school started taking the piss out of me.
The character said I had to fight him.
Reality said I was weak, exhausted and terrified.
I chose the character.
And I lost spectacularly.
That was probably my first ego death.
The identity collapsed, and I had no idea what to replace it with.
I became shy, anxious and deeply self-conscious.
At eighteen, I moved to Magaluf partly because nobody there knew that version of me.
Then I discovered ecstasy and cocaine.
Suddenly I was confident. Social. Fearless. Talking to women. Full of life.
Because he was everything the shy version of me wasn't.
And I became addicted not only to the drugs, but to who they allowed me to be.
Eventually that lifestyle became unsustainable and I quit.
Then all the pain I'd been avoiding came back.
So I did what seemed sensible.
I got a girlfriend and tried to get rich.
That search took me into sales, property, business, money, cars, fitness, women and success.
And eventually, things started working.
Nice car. Good shape. Money. Women. Business.
But I was working harder than ever — and I was more miserable than ever.
What do you do when you've done everything you thought would be the answer... and it isn't?
Get more?
Or change the philosophy?
That question changed everything.
I stripped almost everything away and started questioning the identities, meanings and rules I'd spent my life building.
I learned that I could still enjoy the things I once used to prove who I was.
Cars. Business. Fitness. Relationships. Different characters.
I just didn't need any of them to be me.
That's freedom to me.
Play full out. But remember, it's not you.